Video marketing continues to grow
Consumers continue to use video as an integral part of their journey with brands, and are excited to see even more video content in the year ahead. Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.
People watch significantly more video than ever before but there is a lot more competition than ever before. This has resulted in consumers becoming very selective of the videos they watch citing that video quality and production is a key factor on whether they watch. Poor audio, graphics,story telling and production will turn users off and think negatively of a brand. It is important to create a video that viewers want to watch in away that delights them into looking for more.